About

Matt Mena

I’m an optimistic web designer with over 5 years of experience, including time as a Creative Director. I’m passionate about clean design, intuitive user experiences, and storytelling that resonates. I specialize in blending creativity with brand consistency across various platforms. While I’ve enjoyed the freedom of freelance, I’m now looking to focus my energy on a full-time role where I can contribute to a team and brand with long-term vision and purpose.

I’ve learned that the best work speaks for itself. So instead of listing too much here, I’ll let the projects do the talking. Take your time, explore, and I hope you enjoy the experience.

Featured Projects

E-Commerce web Design

Designed and built a full e-commerce website from the ground up, including a custom homepage, category pages, product listings, FAQ, and policy pages. Integrated secure card processors for seamless checkout. Product pages were crafted with a mobile-responsive layout and detailed animal care content, featuring scientific names, captive status, size ranges, care guidelines, fun facts (origin, genetics, lifespan), and purchasing info. VIEW FILE HERE.

UI/UX Mobile-First Website Design

Developed a custom e-commerce platform for an eco-friendly cleaning products company, serving both retail and wholesale before shifting exclusively to wholesale. The build included a modern homepage, product catalog, category pages, FAQ, legal/policy pages, and mobile-responsive product pages with clear descriptions, custom trust icons, and safety guidelines. With a strong focus on clean visuals, intuitive navigation, and fast-loading performance, the site made it easy for customers to discover, learn about, and purchase the right cleaning products.

Logo & Submark Design

Created an original logo and submark featuring elegant serif typography and a distinctive dove symbol to represent “Fiel” (faithful in Spanish). Designed to be timeless and scalable across platforms, the identity reinforces brand consistency, stands out from competitors, and builds an emotional connection with its audience.

3-D product renderings

Designed custom product labels and rendered realistic 3D mockups for marketing, e-commerce, and printed retail displays. Incorporated minimal trust icons to communicate key benefits, including hand-safe, biodegradable, noncorrosive, and non-hazardous properties. These renderings enhanced visual presentation and built customer confidence across both digital and physical platforms.

Homepage Redesign

Revamped website to improve engagement, loading speeds, mobile responsiveness, and SEO optimization, resulting in better performance and user retention.

Company Rebrand

Directed a full rebranding initiative including new visual identity, logo redesign, typography, and brand messaging to align with updated business goals and target audience.

Corrugated Live Animal Shipping Boxes

Engineered blueprints for custom corrugated shipping boxes in 9 sizes, collaborating with packaging engineers to meet regulatory standards for live animal transport. The designs improved logistics for wholesale clients and elevated brand trust through compliant, professional packaging.

Inventory & Marketing Tracker Build

Designed and implemented a smart spreadsheet system for a herpetology company to track incoming animal inventory and multi-platform ad postings. Using formula-based logic, the system improved task accountability, streamlining communication and increasing workflow efficiency by over 40%.

Art direction & photography

Oversaw art direction and conducted product photography sessions for exotic animals and merchandise, producing polished imagery optimized for web and social platforms.

Brand & Logo Designs

Web Designs

Skills & Tools

  • Creative & Design:

    Brand Building, UI/UX Design, Visual Design, Storytelling, Color Theory, Graphic Design, Content Creation, Photography

  • Productivity:

    Analytical Skills, Innovation, Project Management, Strategic Planning, Adaptability, Quick Learner, Problem-Solving, Debugging

  • Technical:

    High-traffic CMS Platforms, HTML, CSS, Mobile App Development, Spreadsheet Development, Adobe products like Photoshop and illustrator

  • Leadership & Communication:

    Team Management, Collaboration Skills, Client Communication, Presentation Skills, Bilingual (Fluent in English/Spanish)

Accomplishments

  • Increased organic traffic by 25%

    During my time at UGR, I enhanced the SEO (Search Engine Optimization) for product listings, increasing organic traffic by 25% and consistently achieving top search rankings on Google and Bing for targeted keywords.

  • Recognized by the CEO

    The CEO and President of UGR recognized me as a top-performing employee, known for a strong “can-do” attitude and determination.

  • Promoted to Creative Director

    From Head of Photography to Creative Director within 18 months, reflecting rapid career progression and recognition of leadership and creative skills.

  • Delivered 3 Months Ahead of Schedule

    During my time at CBS, I developed and launched the company's first-ever website from the ground up 3 months before the deadline. I used custom HTML and CSS, integrated with the Shopify CMS to ensure a seamless e-commerce experience.