Led the design and development of a modern, responsive website with a strong focus on clean visuals, intuitive navigation, and optimized user experience across devices.

Directed a full rebranding initiative including new visual identity, logo redesign, typography, and brand messaging to align with updated business goals and target audience.

Created high-quality, realistic 3D product mockups for marketing and e-commerce use, enhancing visual presentation and customer engagement across digital platforms.

Refined the company’s logo and submark by refreshing brand assets while preserving core visual elements to maintain brand familiarity. The updated designs enhanced scalability and consistency across digital and print applications, supporting stronger recognition and versatility.

Revamped website to improve usability, load speed, mobile responsiveness, and SEO optimization, resulting in better performance and user retention.

Designed and implemented a smart spreadsheet system for a herpetology company to track incoming animal inventory and multi-platform ad postings. Using formula-based logic, the system improved task accountability, streamlining communication and increasing workflow efficiency by over 40%.

Oversaw art direction and conducted product photography sessions for exotic animals and merchandise, producing polished imagery optimized for web and social platforms.

Developed cohesive packaging and product label designs that aligned with brand aesthetics and compliance standards, contributing to a more premium unboxing experience.

Designed and built numerous product pages from scratch for Cold Blooded Shop, integrating a mobile‑responsive layout, and detailed animal care content. The page includes scientific name, captive‑bred status, size ranges, care guidelines, fun facts (origin, genetics, lifespan), and purchasing information such as live‑arrival guarantee and payment plan options.

Engineered blueprints for custom corrugated shipping boxes in 9 sizes, collaborating with packaging engineers to meet regulatory standards for live animal transport. The designs improved logistics for wholesale clients and elevated brand trust through compliant, professional packaging.

It all begins with an idea.

It all begins with an idea.